Become a Sponsor

The NSC is a focal point for audiences interested in Steinbeck and in the agricultural heritage of California, and a major cultural center for the Salinas and regional community. The NSC is the primary tourist draw to Salinas, and has greeted hundreds of thousands of local, regional, national and international visitors since its opening in 1998.


The National Steinbeck Center’s programs impact diverse audiences and promote literature, the arts, and the historical legacy of the Salinas Valley to local, regional, national and international audiences. By forging strong and strategic alliances within the community, the NSC reaches deeply into the Salinas Valley, building regional pride and meaningful engagement with diverse points of view. The following programs are a small sample of programming the NSC provides yearly:

The National Steinbeck Center is a community, regional, national, and international destination for families and individuals of all ages, backgrounds and cultural heritages. The NSC benefits the Monterey County community by bringing a continuous series of literary, cultural, and artistic events to the region as well as housing and preserving the physical cultural artifacts of Steinbeck’s life and legacy. The museum and archival collection both provide opportunities for sponsors to foster and support as the center enters its 20th year open.


Your sponsorship and commitment is vital. We need your support so we can bring to our community and to your corporation’s stakeholders resources that enrich the lives of so many children, young adults, and learners of all ages.

Our corporate sponsors and corporate members in the business community have an opportunity to have exceptional presence and exposure to local, regional, and national visitors while simultaneously having a valuable impact on our community. We invite you to share a message about your products or services, and attend or invite your clients and business associates to programs you are sponsoring as a special guest of the Center.

If you or your organization is interested in becoming a corporate sponsor, please contact Dennis Donohue, ddagtech@outlook.com